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Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to...
The last two decades have seen a tremendous growth in the remote development and outsourcing industry. The key drivers behind the growth of remote development are cost and scalability. According to A T Kearney's 2016 Global Services Location Index (GSLI), “India is rated as number one remote development destination out of the total 55...
Setting the clocks back to 2008, a small group of developers came up with an approach and a set of methodologies that helped to develop scalable products and bring business agility. Over the years, this became a part of our DNA. It is currently followed by a team of 700 product managers, engineers and testers. Outlined below are some...
Front End Development, Technology
HTML5 is one of the fastest growing versions of HTML markup language used to build intuitive frontend interfaces. HTML5 comes with multiple features especially designed keeping in mind the low powered devices. The new standard features video playback and drag-drop capabilities which were previously dependent on third-party plug-ins such...
Digital Transformation, Experience Design
Organizations are striving hard to achieve operational efficiency and reengineer their business models using digital technologies such as cloud, big data, analytics, social, and mobility. However, not all of them are able to successfully leverage these technologies and achieve seamless digital transformation. According to a research...
Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...
Connected TV, Experience Design
These days customers interact with multiple web and mobile products and expect to receive seamless experience across the channels. Considering the importance of omni-channel user experience, brands are not only aiming to build products for web and mobile, but also foraying into Smart TV space to connect with millions of viewers, provide...
Product companies and ISVs race to keep up with the evolving technology landscape. There are multiple new business opportunities for product companies, but they are unable to leverage on all due to challenges such as achieving faster time to market, engineering web and mobile products for the cloud, providing elegant user experience and...
We have clearly witnessed a sharp inclination towards providing a superior customer experience by most companies within the last couple of years. Some companies plan on investing huge funds in glorifying their customer retention strategies; while some others plan on scaling up their technological integration. An important factor, inter...
Social media channels are proliferating at a rapid pace. While Facebook, Twitter and Linkedin arrested the most socioholoics, newer channels like Vine & Snapchat are gearing up with coolio strategies to outperform these. Malcolm Gladwell’s book, “The Tipping Point”, inspired me to write about the sudden rise and fall of the...
