Juvaria Khan

B2B, Digital Marketing

B2B Storytelling Survival Guide: Telling Compelling Stories That Stick!

Behind every business are real people, and B2B brands must connect with the human on the other side to stay relevant. B2B websites that lack an emotional narrative and present mere numbers, data, products, and features fail to connect with their customers. Research shows that numbers are forgettable, and most people do not easily remember...

09-Sep-2021

Data & Analytics

Big Data Analytics: The key to delivering better online streaming experiences

Continuous digitalization, improving networking speed, and multifold growth of internet users globally have been the major catalysts for a dramatic spike in the growth of the over-the-top (OTT) video streaming industry recently. According to the recent research by IHS Markit Technology, online streaming service subscriptions are expected...

20-Jul-2020