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Divyansh Agarwal is a Senior Adobe Analytics Developer at To The New company with over 5+ years of experience in Digital Analytics and Adobe Analytics implementation. He works as senior adobe analytics developer for the Adobe unit of To The New. He has extensive experience in Adobe Analytics Implementation and also a adobe certified expert. He has worked in multiple domains, including Banking, Auditing Firms and Retails.
Problem Statement : Business stakeholders must assess whether users are genuinely engaging with their ads by monitoring scroll depth. By analyzing this data, we can strategically optimize ad placement, ensuring they are positioned at high-engagement points rather than too far down the page, where users may not reach. Ads...
Introduction: Tracking file download events across websites is crucial for understanding user engagement and based on which digital strategies can be optimized. Using the AEP WebSDK extension offers a robust solution for capturing such events. By leveraging this extension, businesses can seamlessly monitor and capture download events,...
ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar, there might be chances of value truncation in case of large data. ListVars are custom variables that you can use however you’d like. They work...
