Ankit Gupta

Ankit is an inbound certified individual with rich and extensive experience of digital/web/interactive programs. His appetite for knowledge of the Internet & inbound marketing has enabled him to become a resourceful member of any web team.

Digital Analytics

Click Event Tracking using Google Tag Manager V2

From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...

01-Jul-2016

Digital Marketing

SEO Internationalisation FAQs

Here are the FAQs for International SEO which were available on Gooogle earlier this year. Multilingual sites Q: What’s the best URL structure for a multilingual site? A: We detect the language on a per-URL basis; you don’t need to use any special structure. However, it’s important that each language version is on a...

04-Jun-2016

Industry Buzz, Testing

Google Launches a New mobile-friendly Testing Tool

After it's launch in November 2014, Google on 17th May 2016 has announced launch of their new mobile-friendly testing tool. Yaniv Loewenstein from the Search Console Team wrote: The new tool is available at the URL https://search.google.com/search-console/mobile-friendly The older version is available at...

18-May-2016

Technology

Writing Effective Online Content – Made Easy

Lets begin with three important questions; the answers to these are key for a winner content. Why doesn’t your content get a first page ranking even after creating it awesome?  Why is it that your video has less views compared to other videos? Why aren't you able to reach the target audience? It's no secret that...

13-Aug-2015