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In the ever-changing landscape of digital marketing, Search Engine Optimization (SEO) is a fundamental pillar of online success. To boost your SEO endeavours, a wealth of invaluable insights lies hidden within your Google Ads data. This guide explores the dynamic partnership between SEO and Google Ads data, poised to transform your SEO...
Digital Engineering, Experience Design
In the fast-paced digital landscape, delivering an exceptional user experience is a top priority for web designers and developers. To measure the user experience, in 2020, Google introduced Core Web Vitals. As we know. the Core Web Vitals is a set of user-centric metrics introduced by Google to measure and check the user experience of...
Digital Engineering, Digital Marketing
Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. You...
As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...
"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...
I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...
Digital Analytics, Digital Marketing
The concept of Accelerated Mobile Pages (AMP) was introduced for increasing the user experience while browsing the websites on mobile devices. It helps by increasing page load speed, provides card views on Google, and cross-browser support for a seamless experience. If you are using Accelerated Mobile Pages, you must be experiencing...
Experience Design, Front End Development
It is said, beauty lies in the eyes of the beholder. What bothers me is how is beauty defined? I mean I know beauty can vary from anybody to everybody, but I am trying to pin point the thin line of commonality in opinions. This botheration starts making rounds when I am talking about the beauty of a website. When in doubt, I...
Today’s digitally evolving customers demand highly seamless interaction and instant access to information. Think of a scenario, when you have built an outstanding product and have invested in several marketing campaigns. You get the best sales team onboard who are eagerly waiting to see their inboxes getting bombarded with leads and...
Experience Design, Front End Development
Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users. As most brands want to MVP fast, limiting the iterations in design...
Hey Dad, asked little Tim, How far can I actually throw this ball? It left Arthur puzzled... What do I tell him about? The angle, the power or the strength are some factors which decide how far his ball would go? Like little Tim, there are many who are puzzled about how far & wide can they actually reach? Within digital...
If you are planning to upgrade / change your CMS / framework, content migration is one of the crucial things that need to be planned. Content migration is not a single person job, as it would become extremely intricate if your site has a lot of content, not just text, but images and other graphics. When you decide to redesign your...
