Aishwarya Sharma

Digital Analytics, Industry Buzz

SOURCE: Google Search Data July'13 - June'15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more...

Technology

“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...