In today's digital era, consumers are interacting with brands in more ways than ever. Interactions span across a multitude of digital channels like Search, Website, Mobile Apps & Social Media and across multiple devices. Moreover, consumer journey is no longer a straight line with every channel playing a specific role in the marketing funnel. So marketers don't need more data. They need the right approach and unified metrics from which actionable insights can be drawn.
Our Offerings
Our Omnichannel Analytics services help you revamp your traditional marketing strategy by supplementing it with digital insights. We work on industry recognized, best of breed tools and dashboards that measure and analyze the impact of various marketing channels. 
Digital Brand Index
Digital Brand Index is a one of its kind analytics framework which helps you in gaining a 360 degree understanding of a consumer's digital journey by encapsulating analysis of the industry, geography, product, competitor and much more across all digital channels.
Customer Analytics Strategy
Our cross-channel analytics services help you to drive value across the customer lifecycle from awareness to post purchase behavior. Our omnichannel analytics services transform various aspects such as market sizing, competitor analysis, marketing mix, segmentation, channel optimization.
Digital Market Research
Our cross-channel analytics services also comprise digital market research for Industry Analysis, Competitive Analysis and Geographical Market Analysis as well as identify cross selling /up selling opportunities and much more.
Digital Campaign Analysis
We help you measure the ROI of your digital campaigns to refine the social media strategy. Our analysis helps to understand the social media impact and effectiveness of your digital campaigns in a scientific manner and get the best ROI of the campaigns.
Consumer Behaviour Studies
We provide a granular understanding of consumer behavior using our analytics studies where sample size can go in millions. We help you identify which websites consumers spend their maximum time on, which type of content they like to engage with and who are the key influencers on digital.
FAQs
Do you also have these queries?
What is Omni-channel Analytics?
How big is your team?
We are a smart and energetic team of 50+ digital or social media marketing consultants, domain experts, digital or social media analysts and data analysts spread across different geographies to support our clients with local languages, cultural and reporting needs. Our team has a deep understanding of industry-specific analytics solutions, frameworks and visualization tools available in the market.
Which are the key industries that you focus on?
We have gathered deep industry knowledge over the years with engagements across a gamut of industries such as BFSI, FMCG, Travel & Hospitality, Media, Entertainment, Education, Automobile, Government and new age tech start‐ups among many others. We have industry experts with strong consulting and analytics background who help in transforming digital media data into actionable omnichannel insights for different industries.
Which digital media solutions and tools does the team have expertise on?
Our omni-channel analytics team is tool agnostic as we are well versed with all the leading digital media analytics solutions and visualization tools to deliver actionable business insights. Tools that we use are Google Analytics, Google AdWords, Google Display Planner, Google Trends, SimilarWeb, Tableau, Sysomos, Radian6, Thoughtbuzz and many others depending upon the client's needs and requirements.
Testimonials
TO THE NEW has not only met but also exceeded our expectations. They have provided the tool and customized reports upon request and their after sales service has been very good. Along with competitive pricing they offer a very compelling package to clients. We would continue to maintain a partnership with them in the future.
Christopher ChenDirector of Digital SE Asia, Weber Shandwick
We chose TTN after conducting a pilot test with two different vendors. Due to TO THE NEW's willingness to provide additional analysis without asking for a surcharge, we decided to use their product on a contract basis. The final outcome is a simple, digestible weekly and monthly analysis that takes up little management time to absorb and understand.
Lynette LowSenior Manager, Customer Delight Management, Canon
TO THE NEW's services have been different from other digital marketing and analytics firms, the key differentiator being flexibility and openness. We used TO THE NEW's capabilities for capturing raw data and converting it into actionable insights. The team is knowledgeable, action-oriented and open to support us on new projects.
Deepak JethwaniBusiness Planning, Asia Pacific, Mindshare