TO THE NEW, recently exhibited in IBC 2023. International Broadcasting Convention, more commonly known by its initials IBC, is an annual trade show held on 15-18 September 2023 at the RAI Exhibition and Convention Center in Amsterdam, the Netherlands. IBC is one of the world's most inspiring content and technology events that draws together the global media, entertainment, and technology industry for a compelling live experience that enables every attendee to gain critical insights, share expertise, and unlock business opportunities. Over 43,000 attendees from 170 countries attended the event.

Our technology experts showcased our latest in-house innovation in the streaming industry, "VideoReady," along with the launch of brand new solutions that could help OTT platforms Steam, Engage, and Monetize even better. ‘VideoReady Go’ is the feature-packed OTT solution that empowers your brand to launch your streaming platform across various devices within minutes. It builds and maintains flexible OTT platforms by helping you launch your OTT on any device of your choice.

We also were part of a panel at the event where our Vice President & Business Head - OTT Solutions & Services, Manish Sinha, discussed on the topic ‘Building an OTT video service - custom build or managed service?’ Manish also talked about the latest trends in OTT, such as the rise of live streaming and the increasing popularity of subscription-based models.

The IBC2023 Show ended on a high, after four days of high-quality networking, more than 1000 exhibitors, and some thorough industry analysis from some of the largest names and companies in the M&E business.

Check out a glimpse of IBC 2023 event: