Business takes ownership of product development
Develop product increments in each iteration
Deliver highest business value in limited time & resources
Timebox work and focus on delivery
Business & IT Teams work together daily
Adapt to changes, inspect progress
Tools & best practices enable high quality output on all levels
Transparent progress & flow of information
Requirement Gathering, Stakeholder Interviews, Competition Benchmarking, Existing Product Analysis
Lo-Fi/Hi-Fi Wireframes, Visual Design, Icons, Assets, Specifications Clickable Prototypes
Information Architecture, User Journeys, Task Flows
Quantitative / Qualitative Analysis, User Personas
Prototype Validation, User Interviews, Session Recordings